Saraghina is an Italian organic food line for upscale supermarket chains. The products are bold, savory & rich with tradition to enhance your dinner. Our mission is to preserve & distribute this delicious Mediterranean tradition internationally.
BRAND
‘Saraghina’ is a fish in the Adriatic sea & character from the musical ‘Nine’, whose song ‘Be Italian’ embodies the vibrance of our products. These slides show the key points of the branding process; brainstorming names, font selection, color palette & logo development. The final logo is an emblem whose ‘S’ resembles flowing silk & our name is engraved on a plaque. The colors gold, coal & wine red are reminiscent of the Renaissance.
PACKAGE
BOX + GLASS
GRAPHIC ELEMENTS
Saraghina's a brand that's grounded in tradition, romance & has been marinated in passion. The package design embodies Italian culture through warm color tones, using rustic+raw materials & organic ingredients. The company's mission & organic ingredients are displayed on historical labels that consistently convey wholesome food with the essence of home in every bite.
MARINARA SAUCE
SPAGHETTI BOX
OLIVE OIL
SPICES + SEASONINGS
