illemonati is an organic alcoholic lemonade that’s refreshingly fun for adults. This drink is a perfect beverage for brunch, picnics, nightclubs & house parties. Our mission is to provide a healthy alternative for people who are celebrating & socializing.
BRAND
‘illemonati’ parodies the cult ‘illuminati' through tongue-&-cheek references. These slides show the key points of the branding process; brainstorming names, font selection, color palette & logo development. The final logo recreates the ‘all-seeing-eye’ via juicy rays & a lemon pupil. The squiggly text feels organic & the color yellow invokes a zesty confidence.
PACKAGE
The wraps graphic elements include conspiracy & pop-culture icons: a Catholic chalice, Egyptian hieroglyphs, juicy drips around the neck, a barcode resembling a pyramid, the USDA organic seal & Beyoncé’s silhouette. 666 was infused into all numerical aspects via a bottle that holds 16.66oz & the alcohol level is 6.66%.